Trends in cosmetics 2020

The world as we know it is still coming to terms with containing the virus and trying to establish a new normal way of life. The trend for innovation in hand care continues as brands evolve their hand hygiene products in response to the constant spotlight on cleanliness.

Due to the global pandemic, innovation in hand care has been a major growth area in the personal care market. Washing hands regularly throughout the day is one way to combat the spread of COVID-19, but the after effects of washed/sanitised hands can lead to skin becoming dehydrated, cracked and generally dry and irritated. Cracked, damaged skin can allow germs to enter the body which is fuelling demand for moisturisers, creams and lotions to help keep hands both safe and in good condition and at the same time minimising opportunities for further outbreaks of infection.

Euromonitor International reports that in 2019 the global skincare market is estimated to have grown to be worth $143.7 billion with hand care increasing its market share by 5.9% to $3.3 billion. The facial care market is worth $111.1 billion and body care market worth $18.8 billion, (up 6.5% and 5.5% respectively). According to Mintel, there has been a 29% increase in NPD regarding hand care/sanitiser packs.

Building on the topical wellness theme, consumers have adapted their usual skin care routines into a self-care ritual which now includes body care. Mintel has identified that brands are formulating more new products which can help relieve anxiety by highlighting the relaxing benefits associated with applying or massaging body care products into the skin.

In 2020 more than ever before, conditions such as sleep deprivation and anxiety are increasingly more prevalent due to COVID-19. Consequently, this can have knock-on effects for the look and feel of our skin. Helping to overcome skin conditions is presenting a huge opportunity for brands looking to highlight the benefits of applying products directly onto the skin. These self-care benefits can be enhanced further by introducing other elements which complement the trend such as wellness and mindfulness apps, the addition of relaxing sensorial elements and soothing ingredients.

Stephenson’s range of cosmetic bases is well-positioned to help formulators to capitalise on this latest, upward trend.

The comprehensive range varies from natural cold process bases to certified organic cosmetic bases. Easily processable and requiring small additions such as oil, fragrance, functional ingredients and colour, the bases produce a quality finished skincare product including creams, lotions and body butters.

There are numerous benefits to using Stephenson’s range of Cosmetic Bases including the availability of customised formulations, ease of use, minimal equipment and investment requirement plus an excellent rub in and natural skin feel.

Made using sunflower oil and rich in Vitamin E, the Easy Lotion Base is fully formulated and ready to go. It requires little more than the addition of colour and fragrance to produce a variety of fantastic finished cosmetic products.

Packed with Vitamin E from sunflower oil, Easy Cream base is fully formulated, only requiring the desired colour, fragrance and essential oils to be added to produce an array of cream products that are light and velvety in texture, leaving skin feeling silky smooth.

The range of Stephenson’s body and bath butter bases are unique, rich and creamy. Formulators just need to heat or whip the base, combining with any preferred additives to create a range of premium body and bath products

Made using sunflower oil, shea butter and cocoa butter, our Body Butter Base is ideal for both normal and dry skin being rich and creamy in appearance. Just heat and add colour and fragrance to create a range of premium body butter products. This base has fantastic rub in properties, leaving the skin feeling soft and smooth.

Crystal OPC Foaming Bath Butter is a unique and innovative sugar whip base, is paraben and MPG Free and ideal for shower, bath or facial wash applications. A mild, moisturising formulation that is rich in glycerine and purposely designed for whipping, its flexibility means that users can create simple but effective wash-off products such as whipped foaming bath butters, sugar or salt scrubs and body soufflès all from one versatile base.