After recent changes to COSMOS and the certification of organic beauty products, there is a lot of confusion within the personal care industry surrounding the regulation of organic certification, ingredients and marketing claims. As consumers are becoming more savvy, it is increasingly important to ensure that you are creating products that are more transparent and honest about the ingredients they contain.
What are Organic Beauty Products?
An organic beauty product has been manufactured using naturally sourced and certified ingredients, and at least 95% of these ingredients have also been certified as organic. It is good to know that there is a regulatory body fighting for more transparency when it comes to organic beauty products. The COSMOS standard for example oversees organic certification within the personal care sector in Europe.
Organic logos provide visual cues on a products’ packaging, adding credibility for your brand and products. When it comes to developing your product range, you should spend some time learning about the various different organic certifying governing bodies to ensure that you fully understand what is required from a sourcing, formulation and development perspective – as well as the time and cost involved to get your product certified. But, before you do this, discover what your target customers want. Do they value organic products and will they be willing to pay a little more for the benefit? It’s important to consider this, as organic certification can be expensive. However, if natural and organic is a key part of your brand positioning, then organic certification is key to your long term success.
There are a number of ‘Certifying Bodies’ who provide organic certification globally. Some of the main bodies for different countries include (as an example):
- QAI (Quality Assurance International)
QAI is the certifying body for the USDA NOP organic standard in the USA. According to the USDA NOP organic standard, for a product to be ‘100% Organic’ it must contain only organically produced ingredients, and the USDA NOP logo can be used on pack. To be classed as ‘Organic’, the finished products must contain no less than 95% organically produced ingredients, with no synthetic preservatives or petrochemicals.
Finally, ‘Made with Organic Ingredients’ means a product contains at least 70% organic ingredients; however the USDA logo cannot be used to market the product, such as on the website or on packaging. Furthermore, in addition to the USDA regulations, cosmetic products are subject to legal regulations for organic claims from the FDA for labelling and safety requirements for cosmetics.
- Soil Association
Soil Association is a UK-based governing body for organic certification. Companies who wish to be certified must meet the requirements of the COSMOS standard
- ACO (Australian Certified Organic)
The Australian Certified Organic Standard is the standard of the governing body, ACO. It is one of the strictest Organic standards in Australia, reviewed every three years and combines the requirements of national and international relevant standards. The majority of organic products sold in Australia carry the Australian Certified Organic BUD Logo.
What is COSMOS?
COSMOS is a European standard which ensures that ingredients are sourced from organic farming, and no synthetic chemicals have been used to farm these ingredients.
It was developed by five charter members and governing bodies for Organic Certification in Europe, including: BDIH (Germany), Cosmebio (France), Ecocert (France), ICEA (Italy) and Soil Association (UK).
The COSMOS regulations surrounding truly organic cosmetics are very strict, specifically in Europe. Under this standard, companies are assessed based on the origin and processing of ingredients, composition of the product, storage, manufacturing and packaging, and the environment. For a product to be labelled as fully organic under the COSMOS standard, at least 95% of all ingredients must be from certified organic sources.
Another option would be to label or market your product as ‘Made with Organic Ingredients’ – in which at least 20% of all ingredients must be certified as organic. As well as the above, the COSMOS standard also ensures that products are never tested on animals, contain no GM ingredients and all ingredients are fully traceable.
In January 2017, changes to organic certification around the world meant that COSMOS is now the central organic certifier for beauty products and cosmetics in Europe. The other main organisations offering certification, such as Ecocert and Soil Association, recognised the importance of this and that it was best for the industry to have one harmonised standard.
What do These Recent Changes to COSMOS Mean for Stephenson Personal Care?
We are proud that we offer a variety of ‘Made with Organic’ soap base products, and these products are popular with customers now more than ever. However, these changes we are faced with will impact on our product offering and we are currently working out the best way we can continue supplying high quality, certified products.
As many of our bases are certified by Ecocert, Soil Association and QAI, as well as COSMOS, we are in a position where we might eventually have to stop certifying these products by any other organisation, apart from COSMOS. All existing products can continue to be certified by these other bodies, so as long as our raw material suppliers continue to supply us these certified materials then nothing will change.
Inevitably, at some point in the future, this is likely to develop. At this point our products will continue to be certified by COSMOS, and the formulation of the products will remain exactly the same. However, unfortunately for us, COSMOS does not include water as a certifiable ingredient. As our certified products are made up of around 70-80% water, our overall percentage of organic materials within our products is going to be dramatically reduced from over 95%, to around 25%.
In anticipation of this potential future change, we are looking at how we can continue to certify our products in the same way.
Creating a Certified Organic Product Range
It is becoming increasingly noticeable that more and more consumers are making the switch to organic beauty products. We are also receiving an increase in organic-related enquiries, with more attention on our organic certified products than ever before. Specifically people are asking how they can take our certified products and create their own certified range.
Stephenson Personal Care products are almost, but not quite, a finished product. Our liquid soap, cosmetic and melt and pour bases all require between 1%-3% additional ingredients for a finished product to be created. In order to maintain the organic certification, you simply need to ensure that the ingredients you add are organic, and certified by COSMOS. Organic essential oils can be used in all our organic certified bases to create a scented, natural and organic finished product. You will need to work with COSMOS to get your end product certified – but we’ve done most of the hard work for you!
For specific product enquiries, please get in touch here.
How to Market your Organic Products
If you are unsure about what claims you can and cannot make when you are marketing your range, or what you should say on your packaging then this guide from COSMOS may be very helpful. If you are looking to create an ethical product using ethical, organic ingredients, then you need to make this clear on your packaging, labelling and ingredients list.
Certifying your products with COSMOS means you automatically separate your brand from the hundreds that do not go down the certified route. As consumers become more and more aware of what their products contain, they will start to be more familiar with the COSMOS organic logos.
You will need to work closely with COSMOS to get your product certified, but you will also need to be aware of their rules surrounding logo usage and product claims.
QAI (Quality Assurance International)
ACO (Australian Certified Organic)